About us

Welcome to Annelue! My name is Annalie, and I'm delighted to share my story and creations with you.

I live in a small, peaceful town called Hopefield, located on the breathtaking West Coast of South Africa. For over 16 years, I immersed myself in the structured world of office life. However, a significant shift occurred when I decided to embark on a new journey, which involved leaving the bustling city behind for the tranquility of a small town. This change, combined with a series of life transitions, inspired me to seek a fresh purpose and new focus in my life.

Initially, I contemplated exploring the art of pottery. Yet, while delving into this craft, I stumbled upon stunning images of jewellery fashioned from polymer clay. This serendipitous discovery became the catalyst for my new creative path, and in 2017, I began my adventure into jewellery-making.

At Annelue, you will find handcrafted artisan pieces that showcase striking colours and intricate patterns designed for those who wish to express their unique style. Each piece is crafted with care and skill, ensuring that no two items are alike. I work with polymer clay—an innovative synthetic material that can be shaped and baked to create vibrant jewelry. Every creation reflects my passion and meticulous attention to detail.

I believe that jewellery should be more than just an accessory; it should carry meaning and personal significance. With Annelue, you can elevate your personal style with pieces that are a blend of art and wearability. Thank you for joining me on this journey of creativity and self-expression. I hope you find pieces that resonate with you!